It turns out that things you attempt as a drunken bet is a national sport in other parts of the world. Bentley’s Continental range carved a trail along Switzerland’s Alpine passes recently with a taste of four-wheel driving in the extreme conditions around Gstaad.They had on hand Ski joring expert Franco Moro, world champion 16 times with 27 years experience to demonstrate this Alpine sport, which usually involves strapping on skis and being pulled behind a horse. Read more

Running parallel to the gridiron conflict is the battle for the best Super Bowl ad. Auto manufacturers lobby powerful weapons of mass marketing between plays and set the expectation of consumers for the rest of the year. We’ve collected the heavy hitters in one big barrage for you to prep for the big day. Read more

Audi makes its first appearance at the Rolex 24 hours at Daytona as customer teams APR Motorsport and Oryx Racing premiere the R8 GRAND-AM. The new race car will see track time in 12 rounds of the GRAND-AM series, which the 24 hours endurance race precedes. APR, a leading Audi tuner, will also feature former Audi factory driver Emanuele Pirro. Pirro Has been part of the team that brought Audi’s R8 and R10 LMP cars several victories. Photos, video and full press release after the jump. Read more

The midsize sedan auto segment has always been sought out by people in search of things like reliability and fuel economy, but often overlooked when it comes to style and performance. This can be found, but for a price. While manufacturers like Kia and Hyundai have been the ones taking the lead in appealing sedans this past year, it looks like Ford will be taking it to the next level with the revitalized 2013 Ford Fusion. Read more

Someone’s been to the gym. The new 2013 Mercedes-Benz SL Has shed nearly 275 lbs of weight thanks to a new all-aluminum body shell. The new shell makes for some nimble handling without shirking stiffness, improving the handling characteristics of the stylish coupe. The SL550 will feature a brand new 4.7 liter V8 that develops 429 hp, handled by a 7-speed Driver-Adaptive automatic transmission.  The structure rides on a suspension that delivers both the agility and comfort that is expected from the luxury brand.  A few new technological features that will appear on the Mercedes-Benz SL such as hands free” swipe to open” trunk, the splash-less wipe/wash system known as Magic Vision Control, and Magic Sky Control, which incorporates a panoramic roof in the retractable hard top. Expect to see the Mercedes-benz SL in the states this spring. Press release and photos after the jump. Read more