MINI breaks the news on an amazing reveal expected to take place at the New York Auto Show next week. Loyal fans of the manufacturer will be blown over when the all-new MINI Cooper Yachtsman makes its world premiere at the New York International Auto Show next week, right beside the Hudson River. Read more

I’d get those thumbs moving if I were you. Starting today, Audi is bringing back its #WantAnR8 Twitter campaign where fans can tweet for the opportunity to get behind the wheel of a 2012 Audi R8 for a day.

Yeah, just like that. Read more

This week, Pirelli brings an interesting 10-pack of new cars to Xbox’s Forza Motorsport 4. The new array of vehicles will feature Pirelli’s tire dynamics and vehicle performance data imported directly into the game, resulting in the most realistic tire physics ever conceived in a console racing game. Read more

It turns out that things you attempt as a drunken bet is a national sport in other parts of the world. Bentley’s Continental range carved a trail along Switzerland’s Alpine passes recently with a taste of four-wheel driving in the extreme conditions around Gstaad.They had on hand Ski joring expert Franco Moro, world champion 16 times with 27 years experience to demonstrate this Alpine sport, which usually involves strapping on skis and being pulled behind a horse. Read more

Running parallel to the gridiron conflict is the battle for the best Super Bowl ad. Auto manufacturers lobby powerful weapons of mass marketing between plays and set the expectation of consumers for the rest of the year. We’ve collected the heavy hitters in one big barrage for you to prep for the big day. Read more