50 Years of Queen and Country

After a near century of global imperialism, the Brits have left a lasting impression the world. Even today, with the empire reduced to a more manageable size, the Brits are one of the largest contributors to western culture. It’s hard not to think of the “Union Jack” when thinking of tea, bespoke suits, luxury motor coaches and suave secret agents. That said, when two of these recognizably British icons come together, the union tends to be a well fitting one. One such combinations is the peerless engineering quality of Land Rover and the big screen exploits of MI6 super agent James Bond. This year, Jaguar Land Rover celebrates 50 years of fame of fellow British icon James Bond with a special display at the 2012 Paris Motor Show. Just in time to remind us of the brand new redesigned 2013 Range Rover.

The exhibit at the show shows us some peeks at the upcoming Sony Pictures blockbuster, and the next episode the Bond saga, “Skyfall”. Jaguar Land Rover have contributed over 50 vehicles to the the upcoming film, including the Defender, Range Rover and the Jaguar XJ. These were both on screen and support vehicles. Co-Producer Andrew Noakes, a veteran of 11 James Bond films, said: “Bond is quintessentially British and Jaguar and Land Rover are two of the most established and globally recognised British brands, so it was a natural step for us to involve them in the film.”

It is not only the film makers that are excited at this partnership. Global Brand Director for Land Rover John Edwards said: “Land Rover is extremely proud to be associated with the new James Bond film SKYFALL. The iconic Land Rover Defender is recognised around the world for its rugged appeal and the Range Rover is the pinnacle of SUV luxury and capability. Both vehicles are renowned as examples of excellence in British design and engineering.”

With Daniel Craig returning as the iconic Ian Fleming character this fall, the timing for this promotion seems near perfect. October 5th 2012, otherwise known as James Bond Day, celebrates the 50th anniversary of the UK premiere of the very first Bond film, “Dr. No”. We are told that this newest installment will have the longest running time of any Bond film yet, thus ensuring quite a showing of the vehicles and gadgets that the master of espionage is known for. While “M” may not be thrilled about this early leak of information, surely ex British penal colony citizen Julian Assange would agree that information belongs in the hands of the people.

“Skyfall” is in theaters on Oct. 26 of this year. This time Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. Likelihood is the suburban parking lot for the movie theater will have just as many Range Rovers as the movie, go figure.

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